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Owned, Paid, Earned, and You
If you’re just beginning to work on putting together a content marketing strategy, first of all, I’d like to apologize on behalf of the buzzword-addicted portion of the...
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Managing Employee Social Media
I remember being told, years and years ago now, to remember that anything I say on the internet, it’s like I stood on on a street corner yelling it to anyone who walked...
Kill the Competition: 5 Awesome Marketing Techniques to Employ Today
Hundreds of methods of marketing your business exist, but not all of these marketing methods are worthwhile or beneficial to your business. In order to build your brand and...
A Tablet Strategy in 7 Easy Steps
With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to...
Crowdfunding Essentials You Need To Know
How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...
Mission-Critical Data Recovery: What You Need to Know and Do
If you are not planning on a course of action for losing mission-critical data due to a man-made disaster, or an act of God, what you have is a plan for failure, and possible...
How To Build Your Business’ Online Presence
Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media...
How Managing Your Business’ Online Reputation Can Make Your Life Easier
Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it was when...
The Power of Q&As
A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is...
5 Reasons Why People Become Entrepreneurs
To many, becoming an entrepreneur might seem like a scary and high-risk taking journey, but to some, this unpredictable adventure seems like the perfect path that their life...
4 Common Problems for Businesses on Social Media and How to Fix Them
They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active...
Finding (And Wooing) Influencers
Social sharing, the act of driving brand awareness (and by extension sales) through real people sharing your content or promoting your product, is fantastic and definitely...