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Tips to Guarantee Executive Buy-In for B2B Content Marketing
Since the past couple of years, content marketing has gained tremendous heights. Without a doubt, it is an immensely powerful tool in a marketer's arsenal to attract and entice...
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Growth Hacking: 4 Mistakes to Avoid
One of the trending terms in the tech world today is “growth hacking,” which refers to the aptitude to scale a product in fast and out-of-the-box ways. In simple words,...
Storytelling for Small Businesses: The Introduction
Businesses Need Storytelling "Marketing is no longer about the stuff you make, but about the stories you tell," said entrepreneur and marketing guru Seth Godin. On his...
Branding Basics For Small Businesses
Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand by...
Google Now Requires HTTPS for Sites Collecting Data
Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently...
5 Things Customers Consider When Buying Online
Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5 billion...
Do Customers Buy Products or Brands?
The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask him...
How Your Business Can Finish Goals in 2016
When a new year begins, a lot of people talk about resolutions and goals that they intend to complete before the year ends. However, most people don’t start or complete their...
Rank Well On Search Engines To Rank Well On The Internet
Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase, it...
How to Create Habits to Improve Your Life and Business Part 1
“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become successful...
Do Brands Move Fast To Respond To Social Media Customers?
Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...
Why Consumers are Key to Content Creation
Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...