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Branding Basics For Small Businesses

Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...

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Do Customers Buy Products or Brands?

The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...

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Why Consumers are Key to Content Creation

Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...

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Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...

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How to Use Your Competitor to Get a Jump in Business

Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...

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4 Ways to Accumulate Your Startup Capital

The world of the internet has changed how we do business. Today, it is possible for almost anyone to start a business and help it grow by going online. However, a bit of...

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5 Marketing Strategies That Will Make Your Customers Love You

Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing...

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5 Must-Read Tips for Better Landing Pages

The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will...

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Why You Should Have a Competitive Monitoring Strategy

Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and...

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A Tablet Strategy in 7 Easy Steps

With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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