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Should Your Business Be On Instagram?
Instagram is growing and businesses are also joining this amazing app to enjoy the benefits. If you find yourself wondering if your business should be on Instagram you are on the...
What Will Pay Per Click Be Like In 100 Years?
PPC or Pay Per Click is one of the best ways to drive traffic to your website today. If you invest your money in the right place, you can have the chance to get the exposure you...
How to Use Social Media to Promote Brand Engagement
Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more...
Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics
We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase...
Storytelling 101: Finding Your Brand’s Purpose, Values, and USP
The best brands stories are from brands that can successfully articulate their purpose, embody their values, and sell their uniqueness. It’s through expression of who they are,...
Importance of Competitive Monitoring for Businesses
In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though...
How to Create Habits to Improve Your Life and Business Part 1
“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become successful...
Do Brands Move Fast To Respond To Social Media Customers?
Social media is one of the most cost-effective ways to build brand awareness and drive product sales. The smartest companies out there today work hard to provide superior...
Rank Well On Search Engines To Rank Well On The Internet
Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase, it...
5 Things Customers Consider When Buying Online
Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5 billion...
Google Now Requires HTTPS for Sites Collecting Data
Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently...
Branding Basics For Small Businesses
Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand by...