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5 Reasons Why People Become Entrepreneurs

To many, becoming an entrepreneur might seem like a scary and high-risk taking journey, but to some, this unpredictable adventure seems like the perfect path that their life...

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How To Build Your Business’ Online Presence

Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media...

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How Managing Your Business’ Online Reputation Can Make Your Life Easier

Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it was when...

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The Power of Q&As

A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is...

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4 Common Problems for Businesses on Social Media and How to Fix Them

They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active...

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Crowdfunding Essentials You Need To Know

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could find a way to make this a...

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How to Measure ROI, Even When It Isn’t Obvious

For all that business advances and marketing strategies change and production methods become faster and more high tech, Return on Investment (ROI) is still the name of the...

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7 Secrets of Successful Subscription Services

Subscription-based services models are attractive for the consumer because they offer a budget-friendly way to purchase the goods of their preference. They are also popular...

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Is Business Inherently Social?

In business, is there such a thing as being “inherently social”? In short, yes! Businesses are dependent on customers and employees and other organizations, and that...

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Why We Love Channel Partners (And You Should, Too!)

Take a look at companies such as IBM, SAP, Oracle, Microsoft and AMD to get an idea of how well using channel partners work for each of those companies. Whether they are...

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Why CYOD is Hotter than BYOD

BYOD The term Bring Your Own Device was first coined in 2005; however, it didn't go into use until 2009. This is when Intel realized their employees were increasingly...

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Work and Art: Tips for Collaborating with Artists

More and more, the line between art and advertising is blurring. While there’s always been a certain overlap, even before Andy Warhol painted the iconic Campbell’s Soup...

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