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5 Things Customers Consider When Buying Online
Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $491.5...
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Google Now Requires HTTPS for Sites Collecting Data
Collecting Data? Google Now Requires You to Use HTTPS If your website collects sensitive user data, you will have to bring a few tweaks to how it works. Google recently...
How to Create Habits to Improve Your Life and Business Part 1
“We are what we repeatedly do. Excellence then is not an act but a habit,” said Aristotle. This wise Greek philosopher understood that in order for us to become...
Do Customers Buy Products or Brands?
The world today is overloaded with choices. Too many products tend to make it difficult for consumers to make the best choice. Take your kid to a local burger joint and ask...
Branding Basics For Small Businesses
Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand...
Why Consumers are Key to Content Creation
Today, many businesses struggle to attract loyal viewers to their content in order to convert them into customers. They fail by either being too self-promotional or creating...
How to Use Your Competitor to Get a Jump in Business
Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and...
Why You Should Have a Competitive Monitoring Strategy
Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and...
Benefits of Testimonials
It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves...
4 Ways to Accumulate Your Startup Capital
The world of the internet has changed how we do business. Today, it is possible for almost anyone to start a business and help it grow by going online. However, a bit of...
5 Must-Read Tips for Better Landing Pages
The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will...
5 Marketing Strategies That Will Make Your Customers Love You
Customers are the main source of thriving businesses; without customers, there would be no businesses. Modern customers have been exposed to so many superficial marketing...